SEO vs. Adwords



When it comes to optimal targeting of keywords and phrases, search engine optimization (SEO) and Adwords contribute to a successful strategy.  However, when it comes to internet marketing as a whole, both SEO and Adwords have opposing roles and results.

Defining Search Engine Optimization (SEO)

SEO is a digital marketing strategy that gives focus to creating and ensuring that website content is relevant to search engines.  SEO desperately contributes to helping websites rank higher in both organic and natural search results.  Effective SEO that is properly implemented easily optimizes your website in terms of keywords, links, content, and any other technical aspects of the site.

What is Google Adwords?

Google Adwords is a unique advertising platform created by Google that enables website owners to position their company, business or product advertisements on the top or on the right-hand side of the Google search results page and on other affiliate websites as well.  Adwords allow website owners to target the search queries of internet users and have their offers and advertisements displayed every time users are looking for a product, business or company similar to their own.   The internet user then clicks on your advertisement whether at the top or on the right-hand side of the results page and it takes them out to your site or to your landing page.

SEO vs. Adwords

The best and most effective strategy is a mixture of both SEO and Adwords so as to keep your company, product or brand highly visible to internet searchers.  Here at ShootScope Liverpool SEO we recommend to all our clients that rank in top positions in organic search results to also implement an Adwords strategy in order to target those users that are not as familiar with their company brand or product.  In addition, we offer our clients the following insight with regard to the use of SEO vs. the use of Adwords.

For starters, we advise all our clients of the simple fact that SEO requires more time to achieve results than AdWords do, but surely SEO can result in a high Google ranking.  With SEO though there are no charges per click, continuous work is required to sustain your search engine rankings.SEO Marketing

Adwords, more or less, guarantee that your business and brand will be visible in the search results while the use of SEO affords no assurance that your brand will rank in the organic search results even with the targeted high traffic keywords that are consistent with your website content.  Further, Adwords enables site owners to quickly accommodate a shifting marketplace by targeting and incorporating newer terms that internet users are searching for where SEO does not afford this luxury.

The experts here at ShootScope educate our clients on the fact that SEO, when and if it is stopped, the overall ranking of your site will decrease over time.  However, proper SEO enhances the quality and quantity of incoming links to your company website which is a key element of your advertising and marketing strategy.

If you are looking to increase traffic to your site, achieve higher Google rankings and ultimately increase leads and sales for your company then the time is now to incorporate the professional services of our qualified and highly experienced IT specialists here at ShootScope.   Visit our website at today and learn more about our successful marketplace presence, the benefits of SEO vs. Adwords, and the many techniques and services we have to offer all our valued clients.  Give us a call today.  We look forward to serving you.

Microdermabrasion in Manchester

Like everybody else you know, you have decided you need to look into all these new age-defying procedures available today. Understanding full well the plethora of anti-aging products available on the market today, you are finding that you simply cannot achieve the youthful results you want and feel you need.  Today there are so many cosmetic procedures available to us that deliver youthful results worth bragging about.  However, it seems that the new up and coming procedure, microdermabrasion, is fast becoming the favored procedure of choice by both men and women.


A beauty treatment that just keeps on climbing the charts, microdermabrasion is not only effective and efficient, but every bit successful at delivering the type of results that people everywhere are looking for.  With that said, there are also many clinics that offer microdermabrasion and other cosmetic treatments in Manchester as well, making it somewhat of a challenge for consumers to choose the perfect clinic for their specialized treatments.

At Lush Aesthetics, the team of professional clinicians and aestheticians are committed to delivering superior products, services and techniques that are unmatched by their competitors.  They are proud of their abundant success stories from clients who have engaged in this remarkably innovative new cosmetic treatment and have experienced results that far exceed their own expectations.  Giving abundant clients the youthful, vibrant look they are in search of, with little to no side effects and at very affordable prices has made Lush Aesthetics truly the number one clinic of choice by consumers in Manchester and the surrounding regions.

What Is Microdermabrasion


Microdermabrasion is a procedure that gives primary focus to the removal of the topmost layer of skin in order to create and deliver a rejuvenating effect to the skin.  This spectacular procedure treats skin problems, mild discoloration, acne scarring, wrinkles, and excessive sun damage to the skin as well.  It is a complete cleansing, exfoliation of the skin that leaves the skin feeling incredibly smooth and soft.

The procedure is both painless and non-surgical and involves the use of a fine vacuum suction device that is applied to the surface of the skin.  It involves no injections or needles, but instead a simple suctioning device that consists of a tube, a pump, and bristle tip hand tool.  Performing successful and effective age-defying beauty treatments, this innovative procedure is by far one of the most talked about and most favored cosmetic procedures available to people today.

Though the procedure and device are simplistic overall, the results are anything but simple and are sure to satisfy even the most fearful and pickiest of clients.  If you are truly looking for a state of the art procedure that is non-surgical, non-invasive, simplistic and effective, then microdermabrasion is a must do procedure for you.

The staff at Lush Aesthetics prides themselves on their award-winning presence, their state of the art equipment, comfortable, friendly environment and their very affordable cosmetic treatment plans.  Making peoples’ youthful dreams a reality is the focal point of this superior team of clinicians and professionals.  In addition to their superior microdermabrasion procedures, the clinic affords its clients a variety of other top of the line cosmetic services and treatments that also deliver results you can be proud of.

If you find yourself dreaming about a more youthful looking you, and are thinking about experiencing microdermabrasion, then surely you have chosen the right place.  Lush Aesthetics is recognized as the leading provider of microdermabrasion Manchester has to offer.  They ensure their clients that they will be every bit delighted and satisfied with their innovative procedures, their team of professionals, their clinic, their prices and your extraordinary results.  Contact the clinic today for a free consultation.  For more information on Lush Aesthetics and their many services visit them at today.

Asbestos: Is Your Home Harbouring A Killer?


The word “asbestos” is enough to strike fear into the hearts of most, being associated with lethal lung disease and now banned from use.

However, although asbestos is now no longer used in construction, there’s still many homes around the country which could contain the killer material.

So, should you be concerned about what lies under your roof? Here’s the expert view from, the asbestos removal professionals in Manchester.

Will I Have Asbestos in My Home?

There are three main types of asbestos that were used in construction: blue, brown and white. The first two are widely considered to be more deadly while the latter one is widely thought to carry far less of a risk.

Blue and brown asbestos was banned in 1985 in the UK, while white asbestos was left in restricted use until 1999.

This means that if your home is older than this, there’s a chance you may have some asbestos present without realising.asbestos-removal

Asbestos when first discovered was thought to be some kind of miracle material, being extremely resistant to flames and incredibly strong. For this reason, it was included in all kinds of structures such as cement, lagging, tiles, sheeting and roofing, as well as decorative surfaces such as Artex.

When it was outlawed, asbestos wasn’t removed from existing structures so if you have an older home, there’s a good chance that you still have it in your home.

Removing Asbestos

In the majority of cases, you won’t need to take any action regarding the asbestos and providing it’s undamaged, it won’t cause any harm to your health.

However, the problem arises if it becomes damaged, or when you want to carry out home improvements or extensions. Stripping out structures which contain asbestos can be dangerous and you’ll also need to make sure that it’s disposed of lawfully too.

There are firms such as TPC North Asbestos Removal Manchester who specialize in removing hazardous material and they can help you with any aspect of this.

Responsibility for dealing with asbestos lies with the home owner so you have a legal obligation to make sure this kind of toxic material isn’t just thrown away with general waste. Expert removal services can dispose of asbestos on your behalf and will ensure it complies with the regulations as well as being environmentally friendly too.

It’s important to removal all asbestos that’s been disturbed or damaged, and specialist firms will have the latest equipment to cut it all away quickly and efficiently, leaving you free to get on with the rest of your project.